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Mirada — One of India’s Most Trusted
Toy Brands,
with a Global Footprint
Mirada is one of India’s most trusted toy brands, loved by millions of families. Our group also exports toys to leading retailers across the US, UK, Europe, and the Middle East — a mark of the scale and trust behind every Mirada toy.
A Brand Loved Across India
Mirada is expanding across leading e-commerce marketplaces as well as traditional retail chains, with strong visibility from metros to tier-2/3 cities. High recall and growing demand ensure strong performance across the country’s online channels.
What Makes Mirada E-Commerce Friendly Brand?
Iconic Global Licensed Characters that Drive Clicks
World-famous IPs like Pokémon, Marvel, and Harry Potter deliver instant recognition and higher click-throughs—ensuring stronger conversions on digital shelves.
Assortment for Every Price Band
A wide portfolio from value to premium ensures appeal across multiple shopper segments—driving stronger basket value for platform partners.
Regular Refresh, Seasonal Excitement
Planned portfolio refreshes and festive launches keep the online catalog fresh, maintain high CTRs, and encourage repeat orders.
Proven Fill Rates & SLA Compliance
Built for scale with reliable SLA adherence and faster replenishment—delivering what e-commerce platforms need, when they need it.
E-Commerce Ready & Globally Certified
Barcode-ready packs, e-com optimized packaging, and global certifications (FAMA, SEDEX, ISO) ensure smooth onboarding and consumer trust at scale.
Annual Plan-Aligned, Senior-Led Account Management
Dedicated e-commerce account teams with leadership access—including founder connect where needed—drive AOP-level alignment, joint campaign planning, and fast decisions.
Made with Excellence — Optimized for E-Commerce Fulfillment.
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3 Modern Plants. Built for Scale & Seasonal Peaks
Mirada operates three state-of-the-art facilities with precision machinery from global brands, enabling over X million units annually. Planned surge capacity supports festival seasons and launches—keeping fill rates high.
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Fully In-House. 1,000+ Professional Team.
From design to pack-out, we maintain complete in-house control—run by a 1,000+ strong team of seasoned professionals. Batch-level traceability, dedicated QA, and rapid pilot runs enable on-time launches and reliable replenishment.
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Globally Certified. Retail-Ready Out of the Box
Compliant with FAMA, SEDEX, and ISO standards, our toys meet strict safety and ethical benchmarks. Barcode-ready packs, planogram-fit SRP, and display shippers are optimized for DCs—reducing back-room time and speeding shelf placement.
What Our E-Commerce Platform Partners Say
Consistent fill rates and SLA compliance we can rely on.
Mirada sustains high fulfillment reliability with quick dispatches. Seasonal surges during mega-sales are planned well, and SLA adherence stays strong.
Licensed IPs that keep our shelves moving
Pokémon and Marvel bring instant recognition and the range covers multiple price bands. Sell-through is consistently strong across metros.
Fast decisions and AOP-level alignment.
The account team is responsive, and leadership steps in when needed. Quarterly reviews and AOP planning keep us aligned on growth and launches.
Partnership Benefits at a Glance
Consumer Pull with Global IPs
Pokémon, Marvel, Harry Potter, Sanrio, Care Bears.
Broad Range Across Price Points
Value to premium coverage for multiple segments.
Freshness & Innovation
Regular refreshes and seasonal launches to avoid monotony.
Reliable Supply & Faster Lead Times
High availability with quick replenishment.
Compliance & Quality Assurance
Barcode-ready packs, planogram fit; FAMA · SEDEX · ISO.
Strategic Account Partnership
AOP-aligned, dedicated account team with leadership/founder access.