Our Purpose

At Mirada, we believe every toy should spark joy- not just for children today, but for the world they’ll inherit tomorrow. That’s why sustainability isn’t an initiative for us, it’s a responsibility we choose to honor in everything we create.

Our Commitment to Responsible Play- We design toys with care for both kids and the planet. By choosing safer materials, responsible manufacturing processes, and long-lasting quality, we ensure that every Mirada product supports conscious, thoughtful play.

Eco-Focused Materials & Safer Choices

• Prioritizing recyclable and reusable materials across select toy categories
• Reducing plastic usage where possible
• Exploring planet-friendly materials for future product lines

Thoughtful Manufacturing

• Energy-efficient production systems
• Waste-minimization practices at manufacturing units
• Continuous improvement to reduce our environmental footprint

Built to Last

Durable, high-quality toys mean fewer replacements, less waste, and more years of play—making our toys kinder to the planet and more valuable for families.

Packaging with Purpose

• Lighter, smarter packaging that reduces material waste
• Moving towards recyclable and reduced-plastic packaging formats
• Clear communication encouraging responsible disposal

Because the Future Deserves Better=

We’re on a journey to create toys that inspire imagination while caring for the world our children are growing into. With each step forward, Mirada is committed to making play more sustainable, meaningful & conscious. It’s a promise of quality and moments that continue to inspire long after the play is over.