GT – Miradakids

Mirada — One of India’s Most Trusted
Toy Brands, with a Global Footprint

Mirada is one of India’s most trusted toy brands, loved by millions of families. Our group also exports toys to leading retailers across the US, UK, Europe, and the Middle East — a mark of the scale and trust behind every Mirada toy.

Powered by the World’s Most Iconic Brands

We are the official licensee for globally loved properties like Pokémon, Marvel, Care Bears, Sanrio, and Harry Potter. This gives our modern-trade portfolio instant consumer recognition and assured shelf appeal.

A Brand Loved Across India

Mirada is expanding across leading e-commerce marketplaces as well as traditional retail chains, with strong visibility from metros to tier-2/3 cities. High recall and growing demand ensure strong performance across the country’s online channels.

What Makes Mirada a General Trade Friendly Brand ?

Strong Brand Loyalty, Minimal Selling Effort

Kids and parents recognize and trust Mirada — with many asking for it by name. This means minimal hand-selling and faster rotation for every GT partner.

Licensed Characters, GT-Fit SKUs

Mirada brings the magic of globally loved characters like Pokémon and Harry Potter into diverse product themes; well-priced SKUs tailored for general trade.

Premium Toy Quality You Can Trust

Our toys meet strict quality and safety standards, backed by global certifications. GT retailers can count on Mirada for products that last, perform, and satisfy every time.

Local, Zonal & National Sales Support

Every Mirada GT partner is backed by a 3-level support system — with a local salesperson, a zonal head, and a national contact point. Quick reach, clear answers,

Profitability Meets Footfall Support

From healthy trade margins to eye-catching in-store materials, Mirada supports its GT partners not just to stock — but to sell.

Made with Excellence — Our Manufacturing Strength

3 Modern Plants. Millions of Toys Annually.
Mirada operates 3 state-of-the-art manufacturing facilities equipped with precision machinery from global brands. With a capacity of over X million toys annually, we deliver high volumes with speed, consistency, and world-class finish.
Fully In-House. Run by Experts.
From design to dispatch, Mirada maintains complete in-house control over its production process — managed by a 1,000+ strong team of seasoned professionals. This ensures timely delivery, stable quality, and full traceability.
Globally Certified. Quality You Can Trust.
Mirada complies with leading international standards, holding certifications like FAMA, SEDEX, and ISO. Our toys meet the safety and ethical benchmarks trusted by top global retailers.