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Mirada — One of India’s Most Trusted Toy Brands,
with a Global Footprint
Mirada is one of India’s most trusted toy brands, loved by millions of families. Our group also exports toys to leading retailers across the US, UK, Europe, and the Middle East — a mark of the scale and trust behind every Mirada toy.
A Brand Loved Across India
Mirada is expanding across leading modern trade & branded retail chains, with visibility from metros to tier-2/3 cities. Growing demand and brand recall ensure strong performance across the country.
What Makes Mirada a "Modern Trade & Branded Retail" Friendly Brand
Iconic Global Licensed Characters that Drive Footfall
World-famous IPs like Pokémon, Marvel, and Harry Potter deliver instant recognition and shelf appeal—consistent traffic for MT & branded retail aisles.
Assortment for Every Price Band
A wide portfolio from value to premium ensures coverage across multiple shopper segments—within one unified brand partnership.
Regular Refresh, Seasonal Excitement
Planned portfolio refreshes and seasonal launches keep aisles exciting, prevent monotony, and encourage repeat visits.
Proven Fill Rates & Quick Replenishment
Built for scale with high on-shelf availability and shorter lead times—delivering what large-format retail needs, when it needs it.
Retail-Ready & Globally Certified
Barcode-ready packaging, planogram fit, clear MRPs, and global certifications (FAMA, SEDEX, ISO) ensure smooth onboarding and trust at scale.
Annual Plan-Aligned, Senior-Led Account Management
Dedicated account teams with leadership access—including founder connect where needed—drive AOP (Annual Operating Plan)-level alignment, joint problem-solving, and fast decisions.
Made with Excellence — Our Manufacturing Strength
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3 Modern Plants. Built for Scale & Seasonal Peaks
Mirada operates three state-of-the-art facilities with precision machinery from global brands, enabling over X million units annually. Planned surge capacity supports festival seasons and launches—keeping fill rates high.
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Fully In-House. 1,000+ Professional Team.
From design to pack-out, we maintain complete in-house control—run by a 1,000+ strong team of seasoned professionals. Batch-level traceability, dedicated QA, and rapid pilot runs enable on-time launches and reliable replenishment.
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Globally Certified. Retail-Ready Out of the Box
Compliant with FAMA, SEDEX, and ISO standards, our toys meet strict safety and ethical benchmarks. Barcode-ready packs, planogram-fit SRP, and display shippers are optimized for DCs—reducing back-room time and speeding shelf placement.
Explore Mirada’s Product Range
What Our Modern Trade & Branded Retail Partners Say
Consistent fill rates we can rely on.
Mirada sustains high on-shelf availability with quick replenishment. Seasonal surges are planned well, and fill rates stay strong.
Licensed IPs that keep our aisle moving
Pokémon and Marvel bring immediate recognition, and the range covers multiple price bands. Sell-through is consistently strong across metros.”
Fast decisions and AOP-level alignment.
The account team is responsive, and leadership steps in when needed. Quarterly reviews and AOP planning keep us aligned on growth and launches.
Onboard Mirada — Built for Modern Trade & Branded Retail
Onboarding in 3 Simple Steps
Request a Callback
Tap WhatsApp or email to share your chain name, city/region, and basic requirements.
Alignment Call (within 48 hours)
Align on assortment, price bands, SLAs, and launch calendar.
Vendor Setup & First Shipment
Mirada is created as a vendor in your system, EDI
/portal integration is completed, deliveries begin to central DCs (pilot → scale).
Partnership Benefits at a Glance
Consumer Pull with Global IPs
Pokémon, Marvel, Harry Potter, Sanrio, Care Bears.
Broad Range Across Price Points
Value to premium coverage for multiple segments.
Freshness & Innovation
Regular refreshes and seasonal launches to avoid monotony.
Reliable Supply & Faster Lead Times
High availability with quick replenishment.
Compliance & Quality Assurance
Barcode-ready packs, planogram fit; FAMA · SEDEX · ISO.
Strategic Account Partnership
AOP-aligned, dedicated account team with leadership/founder access.