What Families Say About Mirada

Mirada toys don’t just entertain, they bond us as a family

Every weekend, my kids pull out their Mirada plushes for pretend play. It’s become our ritual. The quality is so good we don’t worry about wear and tear.

— Ritika & Family, Delhi

Safe, creative, and kids love them

As a parent, I look for toys that keep my children engaged but safe. Mirada checks all the boxes — bright designs, non-toxic, and durable.

— Anita, Bangalore

Soft, Stylish & Absolutely Adorable

Amazing quality, very beautiful colour, looks so cute, lightweight, very soft, and almost perfect height 😍...the best plushies you can find out there.... totally worth every penny 😀

—Garima,<br> Delhi

Trusted by Millions of Families Why They Choose Mirada

Premium Quality. Global Safety.

Premium Quality. Global Safety.

Every Mirada toy is built to last — crafted with care, made from non-toxic materials, and certified to meet the world’s highest safety standards.

Pokémon, Marvel & More — Plus Endless Play Worlds

Pokémon, Marvel & More — Plus Endless Play Worlds

Discover Mirada’s Licensed Soft Toy Collection — where world-favourite characters come to life with unmatched craftsmanship, ultra-soft fabrics, and child-safe detailing.

Loved by 10M+ Families Across India

Loved by 10M+ Families Across India

With toys across price points, Mirada is there for every occasion — a birthday surprise, a festive gift, or an everyday cuddle.

The Toy Every Child Wants to Have

The Toy Every Child Wants to Have

Mirada Toys are crafted with care, designed with love. From ultra-soft fabrics to child-safe construction, every detail reflects quality you can trust.

Inside the world of Mirada

At Mirada, play is a language of love.
It lives in bedtime cuddles, quiet comforts, and little hands reaching for something familiar. Every Mirada soft toy is crafted with care and intention, becoming more than just a plaything. It’s a bedtime listener, a keeper of secrets, a comfort through first fears and a companion for endless adventures.

Made to be hugged, loved, and grown with, a Mirada toy becomes a child’s first best friend, creating memories that last far beyond childhood. Because at Mirada, We don’t just make toys, we create bonds that last forever.